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Editorial

Geoffrey Goodman

Time for quality to show courage

British Journalism Review
Vol. 11, No. 2, 2000, pages 3-6

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Contents - Vol 11, No. 2, 2000

Editorial - Time for quality to show courage

Bill Hagerty - Cap'n Spin does lose his rag!

David Leigh - Britain's security services and journalists: the secret story

Dennis Topping - The business dailies

Brian Winston - There's still hope for newspapers

Mick Hume and Richard Tait - The LM-ITN clash

Barbara Lewis - The politics of oil - and media madness

Anthony Sampson - Whatever happened to the first draft?

J O Baylen - The Telegraph's first Kremlinologist

BOOK REVIEWS
Cal McCrystal on Max Hastings

Jonathan Fenby on The Express

Robin Lustig on War reporting

Ivor Gaber on Michael Brunson

  Do we hear a distant voice whispering, once again: “Beware the Ides of Dumbing Down”?. Can we detect a certain further slippage on that well-trodden route toward what is always, and euphemistically, called “popular taste” or even more dubiously, “the popular will” ? It begins to look like it.

There is an increasing fear that Mr. Greg Dyke’s real challenge at the BBC will not be how best to react to his politically-motivated detractors but to prevent the legacy of his predecessor’s follies from pushing the BBC further down-market. This suggestion will be pooh-poohed, to be sure, by all Corporation spokespeople. “Forget it” they will insist “Greg Dyke is determined to maintain and improve our standards of quality etc.” Yet none of this re-assurance can remove the shadow of doubt hanging over the entire question of how BBC Television, in particular, is prepared to improve the quality and standard of its news and current affairs programmes and, more specifically, do something imaginative to regain the initiative in producing documentary programmes of outstanding journalistic quality.

There is little doubt in the minds of many serious journalists that there has been a growing superficiality in television news reporting; that the “quick-fire” , in-and-out tendency is in command; that this leads to a vulgarisation of the message because background material is so thin or often completely absent; and that the closure of News at Ten has taken away a sharp competitive edge from the BBC’s Nine o-clock News. Of course, some observers will regard such comment as unfair since there remains a substantial measure of outstandingly good reporting from first-class television reporters. But that is not the point. It is precisely because there is such talent available – which is not being effectively and imaginatively used – that the signs of a slide have been so apparent.

One of the outstanding failures of Greg Dyke’s predecessor was the collapse of his own slogan about TV current affairs being a “Mission to Explain”. Far from that we have been treated to increasing shallowness, a superficiality in interviewing, a standardisation of cliché interpretation, a resort to populist imagery and indeed, sometimes, a journalistic sloppiness – unless, of course, this is all due to a lack of proper resources to back-up the reporters and correspondents on the spot. Moreover, as far as investigative journalism is concerned, given the enormous advances in technology now available to television it is ironic that most of us find it easier to remember the great investigative documentaries of the past rather than very much from more recent times.

There has been a spirited defence of the BBC’s current affairs agenda from Mark Damazer, assistant director of BBC News and formerly head of BBC current affairs [The Guardian, Media section May 1] in which he himself poses the question: “Can current affairs find a consistent and coherent proposition that attracts younger audiences? Can someone reinvent a serious television contribution to policy debates [something we have not managed to do in recent years]?”. That, in itself, is a significant confession. Mr Damazer goes on to offer this unconvincing answer to his own questions: There needs to be a debate about the future of current affairs, but things will change – because they often do and because they should”. Hardly the most galvanizing of exhortations.

Now, of course, this is by no means a malady confined to the BBC. It has become almost endemic with the commercial television networks. Indeed it would appear that the main commercial networks are now more concerned with fighting their merger battles than with programme excellence. The most dramatic example of the triumph of commercialism over programme excellence has been the disappearance of Granada’s old flagship programme World in Action. This has been a media tragedy on a major scale. There was a time in days of “Old Granada” when World in Action producers would spend a year preparing a programme, often at great cost, and then possibly find that the story collapsed. No matter, it never deterred an earlier generation of Granada executives from pumping in more money, more encouragement, more journalistic talent, to maintain and expand the quality of that programme. Of course Granada still dominates the ITV market; indeed it makes 50 per cent of networked programmes. But there is no sign of World in Action returning.

It will be argued that the commercial system still has some news and current affairs programming of outstanding quality – despite evident retrenchment. That is true. Channel Four News, with Jon Snow presenting, remains one of the few news programmes of sustained excellence. It provides time and space for background, intelligent interpretation and thoughtful, penetrating interviewing without arrogance or bully-boy tactics. There have also been several excellent documentaries on Channel 4 in recent weeks – programmes that did reach out to old standards of quality reporting. Yet there remain huge gaps in the range and quality of commercial television news and current affairs, far more so than with the BBC. There was a significant comment on this recently from Sir David Nicholas who was chief executive of ITN 1977-91. In a letter to The Times [April 15, 2000] Sir David wrote:

“ITV has suggested, not unreasonably, that we give its new schedule time to establish itself before we judge it. It is now a year since News at Ten was axed to make room for high quality entertainment and drama. Tuesday night’s one hour offering at 10pm was When Celebrities Strip – a potted history of the famous people who have bared all for the world to see. ITV fiercely denies that it has dumbed down at Ten. Perhaps the politically correct usage should be – intellectually de-escalated”.
Sir David’s views have been strongly endorsed by the Independent Television Commission whose annual performance review, published on May 24, criticised the inadequancies of ITV current affairs programmes as well as the so-called replacement of News at Ten by Tonight with Trevor McDonald. “Too great a concentration of lighter treatment” was how the commissioner diplomatically described it.


Radio

It is interesting to note that radio – certainly as far as the BBC is concerned – still retains a remarkably high level of quality in virtually every aspect of its journalism – far ahead of television. Here and there, to be sure, there is an occasional sign that the populist barometer is taking over even within the flagship Today morning programme. But these brief lapses are only notable because of the overall high standard of BBC radio news and current affairs. Greg Dyke’s big problem lies within his television empire rather than radio. The departure of Mike Miller, controller of BBC Television Sports, was another manifestation of this. No doubt internal BBC politics played a role in Mr. Miller’s decision to leave.When he resigned in April he admitted he was reluctant to depart. Mr. Miller then made withering criticism of the BBC’s obsession with “commercialism”. He told The Observer [April 16]:

“I wasn’t prepared for the virulence of some newspapers who were desperate to write something incredibly bad about the BBC working to their own agenda which was sometimes very personal but always driven by commercial jealousy. I never thought I was going to be lied about or lied to. If commercialism, which inspired these headlines, is the only thing that rules then truth flies out of the window because money becomes the most important thing.”
Mr. Miller’s message, couched though it was in the language of BBC “internal-speak” tells its own powerful story. Here was another example of a BBC loyalist who became disillusioned. He is not alone. These are still early days for Greg Dyke. British Journalism Review has already welcomed his appointment as an indication of better things to come from what remains, beyond question, one of our greatest institutions. We don’t demur from that view. Yet there are warning signs which we believe would be dangerous to ignore.

Moreover there is a glaring need now for the new BBC, under Mr. Dyke, to demonstrate that its great reputation for news, current affairs and documentaries is to be enhanced, not dumbed down to any assumed – almost certainly wrongly – popular taste or demand. Of course one could say precisely the same thing about the commercial networks but the point we are making here is to underline the crucial nature of the BBC in setting an example for excellence. That is the historic role of the Corporation. There is no substitute for quality, creative energy , the questioning of the squalid, and the encouragement of the unorthodox. The need for all this is greater than ever in modern journalism.