All numbers are percentages.

“Do you read a newspaper more often, less often or about the same as you did two years ago?”

“Do you read a newspaper more often, less often or about the same as you did two years ago?” BY AGE (figures for national newspapers in brackets)

“Why do you read newspapers more than you did?”
(Base = 278)

Journalistic reasons:

Non-journalistic reasons:

“Why do you read newspapers less than you did?” BY AGE AND SEX
(Base = 527)

OPINION STATEMENTS

Note: totals don’t add to 100 because some respondents answered that the statements didn’t apply to them.

Abbreviations: Tabs = red-top newspaper readers; mid-mkt =mid-market newspaper readers; qual = quality/broadsheet newspaper readers.
Daily = those who read a newspaper every day;
Freq = frequent readers, those who read a newspaper3-6 days a week;
Reg = regular readers, those who read a newspaper once or twice a week;
Occ = occasional readers, those who read a newspaper two to three times a month or Less, but have not given up completely.
Tabs = red-top tabloid; mid-mkt = mid-market; qual = quality
Read less = read a newspaper less often than 2 years ago.

“I read a newspaper for its opinions rather than news”

“I wouldn’t read a newspaper at all if I had to pay for them”

“The internet means there’s less need for me to read a newspaper than there used to be” (1)

“The internet means there’s less need for me to read a newspaper than there used to be” (2)

“There’s nothing I can get from newspapers which I can’t get from TV, magazines or the internet.”

“I read a newspaper for entertainment rather than news or comment”

“I still find things I like in a newspaper that I can’t get anywhere else”

“I’ll probably give up reading newspapers completely in the next  4 or 5 years” (1)

“I’ll probably give up reading newspapers completely in the next  4 or 5 years” (2)